Sustainably-Minded, DTC Furniture Startup Sundays Launches In The U.S.

2022-06-15 11:39:39 By : Ms. XU CHRISTINA

Sundays launches today in the US, bringing its Canadian DTC capsule collections of furniture made to ... [+] last to design-minded millennials looking for forever-furniture

Today, Vancouver-based furniture startup Sundays launches in the U.S., expanding its reach to include American consumers looking for what the brand calls ‘fewer, better things’ in the home. The startup was founded by 2019 by a group of co-founders who worked in the home design space and wanted to create a furniture line that personified an ”Easy Like Sunday Morning” state of mind. The intention was to create a line of curated, streamlined and well-priced furniture made from high-quality materials meant to last. Hoping to become a more sustainable solution for American consumers, Sundays develops products with more versatility, offers higher touch customer service, and sells its furniture styles at a more accessible price point than existing options in the market.

The journey to today’s U.S. launch is one of exponential growth and a smart social media approach. Sundays is currently a bootstrapped organization, and without any outside funding has grown from earning $1.2 million in revenue in 2020 to $9.5 million in 2021 and is now on pace to do $27 million in revenue in 2022. The brand began by growing a market-by-market presence in Canada starting with Vancouver and then Toronto, and while doing so the founding team learned that 20.5% of its followers on social media were in the U.S. These U.S. followers would regularly inquire about local availability. After a year and a half of planning the U.S. launch, Sundays is now shipping to U.S. customers out of its East and West coast warehouses, which have expanded working hours to seven days a week to accommodate an optimal customer experience on both coasts.

Sundays furniture releases are created as themed capsules, each piece designed to seamlessly integrate with current and upcoming collections. For example, a Plane collection explores more angular forms, while the Movie Night collection centers on lush, sinkable cushions and an Easy Edge collection utilizes durable, white and black oak across beds, nightstands and dresses to combine bold and functional aesthetics. Additionally, Sundays keeps in mind the function of young couples building a home and planning to create a family or those already with young children. When Sundays began in 2019, all co-founders either already had young children or were expecting, so many collections included rounded, soft corners and child-friendly forms in mind.

As far as the brand’s sustainability efforts, all collections are made to be durable enough to grow with any family or home, using materials that are easy to repair and maintain and modular components that can be replaced if needed. For example, slipcover options are available for sofas and solid wood tables can all be refinished during a generational changing of ownership. There is no flame retardant used in any upholstery, and many of Sunday’s products use Forest Stewardship Council (FSC) and Rainforest Alliance certified wood. Rugs offered by Sundays are all GoodWeave Standard certified.

Of the U.S. launch, co-founder Barbora Samieian says, “We are thrilled to be expanding our presence and introducing a new group of consumers to Sundays’ collection of high-quality, timeless furniture pieces. Since day one, our mission has been to transform the often overwhelming experience of furniture shopping and we are excited to provide U.S. consumers with a seamless, customer-first experience that will allow them to build a dream home that’s equal-parts cozy and beautiful.”

Sundays furniture is now available to order throughout the U.S., with free shipping on all orders, free white glove delivery, five to 20 day shipping times and assembly for all large items.

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